Branding is the practice of creating a symbol, (SMM)
design or a name that identifies and differentiates a product from other products.
Simply, your brand is your promise to the customer.
It tells them what they can expect from your products and services, and differentiates you from the competitors.
Your brand is who you are, who you want to be and what people perceives you to be.
Successful brands are created by strong brand strategies.
Where you advertise, your distribution channels and what you communicate are all part of your brand strategy.
Consistent and strategic branding leads to a strong brand equity. This is the added value you receive which allows you to charge higher prices for your products and services.
Your products will stand out and be more valued than the identical unbranded products.
An obvious example for this Coca cola vs generic sodas. Because coke has built a powerful brand equity, it can charge more and the customers will pay that higher price.
And at last it is the emotional connection that customers build with strong brands.
This makes customers to be loyal and repeatedly buy from you, and only you!
Take a minute and try to answer the following questions…
1What is your company’s mission?
2What are the benefits and features of your products?
3What do your customers already think of your company and the products?
4What qualities do you want them to associate with your company?
5Answers to these questions define your current branding level.
- What we do is assist you to enhance it to the next level.
- Your business could be an already established one or you may be just staring out.
- Either way, we will build your brand from scratch.
- Some of our work will include the following.