e-Mail Marketing
Email marketing is another segment of digital marketing.
Businesses can use email as a direct and formal communication method with their target audience.
Unlike social media your email goes directly to the person who you want to be in touch with.
Email is used for many purposes starting from generating new leads,
Nurturing leads once they have shown interest,
Customer retention campaigns and much more- Email enables you to have personalized touch when you communicate with the target audience.
For example sending a customized subscription newsletter or promotional email to your loyal customers.
Email is also useful to build your customer base and to promote products and services to existing customers.
It is important to retain customers as it is more and more costly to find new ones.
As per marketing professionals email marketing is one of the best tactics for customer retention.
